Insights for Market Disruption: Intersecting with Consumers in the Moment
To win the marketplace it is essential that companies have the insights necessary to compete and make effective innovation, marketing and advertising decisions which disrupt the marketplace. Disruption requires changing consumer behavior in moments of experience, on the path to purchase, and at the point of purchase and/or use choice. Due to the rapidly changing and evolving “always-on” consumer; it is crucial for organizations to have the tools and technologies necessary attain in-the-moment learning about what and why consumer do what they do, to know how to disrupt in ways that change behaviors. This Exchange will offer research and insights leaders the opportunity to hear and discuss successful strategies in a true peer-to-peer networking forum.
The Market Research Exchange is a unique, invitation-only meeting comprised of thought-provoking conference sessions, executive roundtables, innovative networking opportunities and private meetings between pre-qualified solution providers and senior decision-makers, resulting in three days of focused, structured business development and information exchange.